Pali zochepa zotsala kuti akhazikitse imodzi mwamagulu omwe akuyembekezeredwa kwambiri nyengoyi. H & M ili ndi zonse zokonzeka kutembenuza mogwirizana ndi Kenzo wogulitsa weniweni. Kodi mudzachipezanso?
Pa Novembala 3, chopereka cha 'Kenzo x H&M' chidzafika m'masitolo ndipo kampani yaku Sweden ikuyesetsa kutero. Pulogalamu yochititsa chidwi yomwe idachitikira ku New York, pomwe panali anthu ambiri odziwika ndipo motsogozedwa ndi a Jean-Paul Goude, pomwe malingaliro apadera adawululidwa. Musaphonye fayilo ya zithunzi zabwino kwambiri za perete, kampeni ndi onani zonse.
Zotsatira
'Kenzo x H&M', chiwonetsero ku NY
Nyimbo, chisangalalo ndi utoto zawonetsa chiwonetsero chomwe H & M idachita kuti chiwonetse mgwirizano wawo ndi Kenzo. Kampani yaku Sweden yakhazikitsa phwando ku New York, a Choyambirira kwambiri komanso chodzaza ndi zovina. Wobowola pa Mtsinje wa Hudson ndiye adasankhidwa kuti apereke zovalazo mchiuno cha hip hop ndi nyimbo zam'mizinda. Ryan Heffington anali woyang'anira choreography, ndipo nthano yoona ya rap ngati Ice Cube idakondweretsa omvera ndi nyimbo zake.
Mwa alendo omwe adawonetsedwa pamwambowu panali ochita zisudzo monga Chloë Sevigny, Lupita Nyong'o, Elizabeth Olsen kapena Rosario Dawson.
Carol Lim ndi Humberto Leon, owongolera opanga a Kenzo, adakondwera ndi chiwonetserochi: "Madzulo ano tapereka ulemu ku chilichonse chomwe timakonda pa KENZO x H&M. Wakhala chisangalalo chosangalatsa, chosangalatsa komanso chosayembekezereka, kukumana pakati pamaiko osiyanasiyana. Chiwonetsero chomwe sitidzaiwala. "
Komanso director ku kampani yaku Sweden, Ann Sofie Johansson, amasangalala kwambiri ndi kusonkhanitsa. "Kukhazikitsidwa kwa KENZO x H&M kwakhala kochititsa chidwi kwambiri. Zinali zosangalatsa kuwona zosonkhanitsazo zikukhala ndi moyo muulemerero wake wonse, ndi mitundu yake, mitundu ndi mphamvu. Mofananamo, zakhala zabwino kukhala ndi chitsogozo cha a Jean-Paul Goude omwe akuwongolera chiwonetserochi, yemwe wakwanitsa kutengera bwino mzimu wosonkhanitsira, "
Maonekedwe a alendo
Chloë Sevigny Iye anali m'modzi mwa nyenyezi zazikulu pachikondwerero cha 'Kenzo x H&M'. Wojambulayo adavina, anasangalala ndikuwoneka ndi mawonekedwe abwino kwambiri pamsonkhanowu, diresi lachifumu lomwe adalumikiza ndi zida zakuda.
Sanaphonye kusankhidwako Lupita Nyong'o Ndi mawonekedwe owuziridwa ndi Africa, minidress yosindikizidwa ndimitundu yabuluu ndi yobiriwira.
Rosario Dawson Inayang'ana chimodzi mwamawonekedwe osonkhanitsa ndikugwiritsa ntchito mwayi wogulitsa asanagule zovala. Shati yakuda, siketi ya maxi yosindikizidwa ndi ma ruffles ndi nsapato za akakolo kusindikiza kwa nyama iwo anali kusankha kwake.
Iman, kazembe wazosonkhanitsa, adaphatikiza zovala zingapo za 'Kenzo x H&M'. Pakati pawo, malaya omwe adasindikizidwa kusindikiza kwa nyama ndi khosi la tsitsi lomwe limalonjeza kukhala amodzi mwa kumenya kuchokera kusonkhanitsa.
Elizabeth Olsen Adasankha zovala zamkati ndi mawonekedwe a 'pajama' ndi chosindikizira chomwe adaphatikiza ndi nsapato zofiira.
Leigh lezark, wokhala ndi kavalidwe kabwino ka mphaka m'mitundu iwiri.
Carol Lim ndi Humberto LeonOyang'anira opanga a Kenzo ndi oyang'anira zosonkhanitsanso adafunsanso zopanga zawo zoyambirira.
Betham hardison, wokhala ndi mawonekedwe amaluwa ndi zojambula zomwe zimaphatikizidwa ndi zida za Zolemba Zanyama.
Mitunduyo Ana Sofia Martins ndi Luis Borges ndi awiri a Amayang'ana wolimba mtima kwambiri.
Woyimba Charli XCX kuphatikiza leggings chosindikizidwa ndi jekete lakuda lakuda.
Kampeni ya 'Kenzo x H&M'
Wojambula wotchuka, wojambula zithunzi komanso wopanga makanema Jndi-Paul Goude wasankhidwa kutsogolera kampeni ya 'Kenzo x H&M'. Palibe amene ali woyenera kuposa Mfalansa, yemwe amachititsa zithunzi zina zamphamvu kwambiri komanso zokumbukiridwa mu mafashoni. Wokondedwa ndi Carl Lim ndi Humberto Leon, onse agwirira ntchito limodzi kuti atenge mwayi wokhala nawo komanso ufulu wosonkhanitsa.
Kampaniyo yazunguliridwa ndi othandizira ena kuti apereke chopereka ichi. Muntchitoyi, a Jean-Paul Goude afotokoza pempholi kwa akazembe. Iconic Supermodel Woyamba IMwamuna, wojambula Chlöe Sevigny ndi Rosario Dawson, wojambula Chance The Rapper, woimba Ryuichi Sakamoto, womenyera ufulu Xiuhtezcatl Martinez ndi rapper Suboi asankhidwa.
Buku la 'Kenzo x H&M'
Zosonkhanitsa zopangidwa ndi Kenzo za H & M zajambulidwa mu zithunzi ndi wojambula zithunzi Oliver Hadlee Pearch. Chifukwa chake, kutiwonetsa Amayang'ana omwe amapanga msonkhanowu, kampaniyo yapempha akazembe ochokera kumagulu osiyanasiyana. Zotsatira zake, wolemba Amy Sall, a DJ Juliana Huxtable, wojambula zithunzi Youngjun Koo, mkonzi wa mafashoni Harriet Verney, Isamaya Ffrench, woimba Oko Ebombo, rapper Le1f kapena ojambula Ingrid ndi Anna waku North, agawana gawo.ndi mitundu ina yakanthawi.
Msonkhanowu, Kenzo adasinthira zongoyerekeza m'mafashoni mtengo wotsika. Chifukwa chake, osasiya zofunikira zawo nthawi iliyonse, amaphatikiza zovala zamtawuni kwambiri ndizambiri zokongola. Zolemba molimba mtima, zipsera, ma silhouettes ndipo zinthu zabwino ndiye kubetcha kwawo kosonkhanitsa komwe kumapangidwa kuti kukhale kwakanthawi. Cholinga chake, kuphatikiza pakupereka ulemu kwa woyambitsa nyumbayo, Kenzo Takada, ndikuti athe kufikira anthu omwe mpaka pano samadziwa za kampaniyo.
'Kenzo x H&M' ipezeka kuyambira Novembala 3 wotsatira m'masitolo 250 osankhidwa padziko lonse lapansi, komanso pa intaneti. Chifukwa chake, ku Spain osankhidwa ndi a Barcelona (Paseo de Gracia, 9 ndi Ramblas, 131), Bilbao (Plaza Federico Moyúa, 4), Madrid (Gran Vía, 32 ndi Velázquez, 36), Malaga (CC La Cañada) , Palma de Mallorca (Plaza Juan Carlos I) ndi Valencia (Colón 34).
Khalani oyamba kuyankha