We naturally associate the use of social networks with personal entertainment and personal relationships. However, its use goes much further. Social networks are also a basic pillar of the relationships and labor dynamics, gaining importance every day.
Social media can help you find a job and strengthen your professional relationships. We speak, of course, of professional social networks like Linkedin, a world reference. But, in addition to this, there are other spaces where you can share your skills, make yourself known to companies and contact other professionals
What are professional social networks?
Professional social networks are platforms that put their focus on business and commercial relations. Through them, work connections are created, which can function as job boards, databases of potential clients, and even as a search engine for investors or business partners.
The greater the number of professional social networks where you can promote your services and activities, The greater number of possibilities you will have of connecting with users who favor your person or your business in some way. Do not think, however, that it is enough to open an account, if you expect results you will have to:
- Complete and optimize your user profile so that recruiters can see it, so that human resources staff can find you easily and also so that other professionals with similar profiles can see you and become part of your network of contacts.
- Post quality content. For your profile to have visibility, it is essential to publish and share interesting and quality content. Current content related to your work environment or personal opinions that provoke debate and generate opinions. Likewise, it will be important to exchange opinions in other people's posts.
The most important
Linkedin is the most popular professional social network, the one we all know and have all heard about. But it is not the only one that we can use to present ourselves in an attractive way or create new working relationships. We will briefly talk about four networks that, together with this, seem interesting to us.
Founded in 2002, it is the reference social network in the world of work. It has more than 610 million users and is present in more than 200 countries around the world. You can use it to show your resume, improve your reputation by posting updates and news, interact with other people, keep up to date with business news and of course, look for work. LinkedIn is free, but you can also opt for LinkedIn Premium, which offers additional features such as online classes and seminars, as well as insights from those who are searching and viewing your profile.
Xing is the leading social network in Germany and is gaining ground in Europe. Its main utility is to manage contacts and establish new connections between professionals of any sector. The platform offers different job offers, allows you to discover contacts up to the sixth degree of connection, and includes thematic groups and forums to raise questions and exchange information or opinions on specific topics. Like Linkedin, it has a free version and a Premium version.
Womenalia
Womenalia, founded in September 2011, is the first global social network of networking for women. Its main objective is to increase the visibility of female talent in the business field, increasing entrepreneurship and increasing access to executive positions and encouraging any professional woman to achieve the professional goals she sets for herself.
The platform, which has more than 350.000 users, makes available to them a wide network of professional contacts, networking events, a shopping guide, the International Council of Experts, an employment portal, content, blogs and all this encompassed in a wide professional network.
Gust
Gust is a community focused on startups. With more than 800 founders and 85 investors, Gust meets the needs of those seeking support for their entrepreneurship. The network offers three types of costs according to the level of the company: for those who are starting, those who are already at the point of raising capital up to 000 thousand dollars and those who need to raise more capital. Their costs are $ 40, $ 300, and $ 1 a year, respectively.
About me
About works for me as online business card. It allows you to unify in the same space all the links to your profiles on social networks, professional websites or blogs and posts or articles that you are interested in showing. In this way, it will be easier for you to consolidate your own brand image and improve your online reputation.
Are you a user of any of these networks? Are there any you haven't heard of? Little by little we will give you more detailed information about these and how to use them to your advantage. Until then, check them out! so that they look familiar to you.