There is very little left for the launch of one of the most anticipated collections of the season. H&M has everything ready to turn your collaboration with Kenzo in a true best seller. Will you get it again?
On November 3, the 'Kenzo x H&M' collection will hit stores and the Swedish firm is giving it its all with its promotion. A spectacular parade held in New York, with the presence of many famous people and directed by Jean-Paul Goude, with which a unique proposal was revealed. Do not miss the best images of the parade, the campaign and the look book full.
'Kenzo x H&M', the parade in NY
Music, joy and color have marked the parade organized by H&M to present its collaboration with Kenzo. The Swedish firm has organized an epic party in New York, a Very original and full of dance parade. A pier on the Hudson River was the chosen setting to present the garments to the rhythm of hip hop and urban rhythms. Ryan Heffington was in charge of the choreography, and a true rap legend like Ice Cube delighted the audience with his rhymes.
Among the guests at this presentation were actresses such as Chloë Sevigny, Lupita Nyong'o, Elizabeth Olsen or Rosario Dawson.
Carol Lim and Humberto Leon, creative directors of Kenzo, were delighted with the show: “This evening has paid tribute to everything we are passionate about about KENZO x H&M. It has been a fun, vibrant and unexpected celebration, an encounter between different worlds. A show that we will never forget. "
Also the creative director of the Swedish firm, Ann-Sofie Johansson, is very excited about the collection. “The launch of KENZO x H&M has been truly spectacular. It was wonderful to see the collection come to life in all its glory, with its incredible patterns, colors and energy. Likewise, it has been an honor to have the direction of Jean-Paul Goude directing the show, who has managed to perfectly capture the spirit of the collection, "
The looks of the guests
Chloë Sevigny She was one of the main stars of the 'Kenzo x H&M' presentation party. The actress danced, enjoyed and posed with one of the most original looks in the collection, a tribal print dress that she combined with black accessories.
He did not miss the appointment either Lupita Nyong'o With an African-inspired look, a minidress printed in blue and green tones.
Rosario Dawson premiered one of the looks in the collection and took advantage of the pre-sale to get some of the garments. A black shirt, a maxi skirt printed with ruffles and ankle boots animal print they were his choice.
Iman, an ambassador for the collection, she combined several garments from 'Kenzo x H&M'. Among them, a coat with a print animal print and hair neck that promises to be one of the hits of the collection.
Elizabeth olsen She opted for the lingerie trend with a 'pajama' look with a print that she combined with red velvet shoes.
Leigh lezark, with a nice feline print dress in two colors.
Carol Lim and Humberto LeonKenzo's creative directors and collection managers also posed with their original creations.
Betham hardison, with a look of floral and geometric print that combined with accessories of Animal Print.
Models Ana Sofia Martins and Luis Borges with two of the formal and casual looks more daring.
Singer Charli XCX combined leggings printed with a pink shearling jacket.
The 'Kenzo x H&M' campaign
The prestigious artist, photographer and filmmaker JJean-Paul Goude has been chosen to direct the 'Kenzo x H&M' campaign. No one better suited than the Frenchman, responsible for some of the most powerful and remembered images in fashion. Admired by Carl Lim and Humberto Leon, both have worked together to capture the positivism and freedom of the collection.
The firm has surrounded itself with some luxury collaborators to present this collection. In the campaign, Jean-Paul Goude has portrayed this proposal to the ambassadors. The Iconic Supermodel Iman, actresses Chlöe Sevigny and Rosario Dawson, the artist Chance The Rapper, the musician Ryuichi Sakamoto, the activist Xiuhtezcatl Martinez and the rapper Suboi have been chosen.
The 'Kenzo x H&M' lookbook
The collection created by Kenzo for H&M has been captured in images by photographer Oliver Hadlee Pearch. Thus, to show us the formal and casual looks that make up the collection, the firm has resorted to a team of ambassadors from various disciplines. As a result, the writer Amy Sall, the DJ Juliana Huxtable, the photographer Youngjun Koo, the fashion editor Harriet Verney, the makeup artist Isamaya Ffrench, the musician Oko Ebombo, the rapper Le1f or the artists Ingrid and Anna of the North, share a session. with some of the models of the moment.
In this collection, Kenzo has transferred his imaginary to fashion low cost. For this reason, without giving up their essence at any time, they combine the most urban garments with extravagant details. Bold textures, prints, silhouettes and quality materials are their bets for a collection designed to last over time. Its objective, in addition to paying tribute to the founder of the house, Kenzo Takada, is to be able to reach an audience that was unknown to the firm until now.
'Kenzo x H&M' will be available from next November 3 in 250 selected stores around the world, as well as online. Thus, in Spain the chosen ones are those of Barcelona (Paseo de Gracia, 9 and Ramblas, 131), Bilbao (Plaza Federico Moyúa, 4), Madrid (Gran Vía, 32 and Velázquez, 36), Malaga (CC La Cañada), Palma de Mallorca (Plaza Juan Carlos I) and Valencia (Colón 34).