The day is almost here, on November 2, the collection of Erdem has been designed for the Swedish brand, H&M, goes on sale, the day in which at the door of the stores where the collection is put on sale They will queue endless from the night before to buy those wonderful clothes.
The designer Erdem Moralioglu has been chosen this year to partner with H&M, will bring out the capsule collection that every year the brand decides to launch on the market around this time, and that always has a huge success and repercussion from the day they decide to communicate who is the lucky one that year. The collection will be characterized by a complete wardrobe of her characteristic extremely feminine style, a line of accessories. In addition, the collection is a reinterpretation of the codes that have defined the designer's entire career, with multiple inspirations from his youth, English films, television series and the music videos with which the designer grew up, and from there we see the personal of the collection. And for the first time in the history of the designer a men's line.
Another important milestone was when the brand announced that the film director Baz Luhrmann would be in charge of carrying outs the collection spot, and the result the truth that has been unmatched. The video titled «The secret life of flowers» that has taken us to the secret garden where we have always wanted to daydream, where it is always spring, where a modern love story happens despite the idyllicness of everything and that could take us to another time, the way in which the collection is see and that makes it even more attractive, and that is that we could not expect less from the director of films like the Great gastby o Moulin Rouge. The spot was featured by models and actors such as Harriet Walter, Tom Rhys Harries, Imaan Hamman, etc.
And it is that since the day the news came out that the Swedish brand had chosen the designer to be the one who was in charge of being the creator of this year's collection, he has created great expectation, since the parade that has been held in Los Angeles, and in which all the celebrities had already chosen their perfect outfit to go to the show, and even in Spain all the fashion publications have echoed it and all the celebrities and influencers have tried to access the collection and publish it on their social networks. And this has meant that the less fashion experts have had the opportunity to know the firm in a little more depth, but in a way this is the function of these collections capsules that H&M brings luxury fashion closer to the general public in its stores.
The collection full of flawless flowers, lace and fabrics and wonderful will make anyone fall in love, these are some of the clothes to buy from the collection.
Coat € 179
Dress € 129
Bow 24,99 €
Shirt € 79,99
Jersey 99 €
Coat € 99
Backpack € 79,99
This is a small sample of the collection but the entire one is wonderful and at least worth seeing if you can't be one of the lucky ones to access the collection. The women's collection will be available in 222 stores worldwide and the men's collection in 174. The collection consists of 36 items for women and 22 for men where there are 6 limited edition garments for women and 4 for men. So if you want to get any of these wonderful set the alarm clock and stand in front of the computer screen to get some of these garments or queue at the door of the stores that will offer the collection.