From order confirmations to newsletters, email is essential to management and growth of a business. And it is that among the numerous communication channels that you can contemplate to improve your marketing strategy, email marketing continues to be one of the most profitable.
What internet user does not check their email at least once a day? This allows you to also reach very different audiences, so why not take advantage of it to convert and retain customers? That a client does not consume a product again because he has forgotten that it exists is something with which the email marketing you can help.
What is email marketing?
Email marketing is a communication tool that could be used at all stages of our relationship with the client. It can help us attract customers, build trust in a product or service, develop a relationship of loyalty with those who have already bought our products... but also automate merely administrative tasks.
All this is possible thanks to the many specialized tools that currently exist on the market. Platforms that allow you to manage subscriptions, manage contacts, design emails and automate shipments.
The advantages
Using email as a marketing strategy allows us to engage a large number of recipients and maintain contact with them, even those who are less comfortable using the internet. And those are just some of its advantages!
- The e-mails can be implemented on a large scale to a large number of recipients.
- allows you to reach a wide range of audiences, including those who are not necessarily comfortable using the Internet.
- Es one of the most profitable channels within online marketing. Did you know that it is much more effective than social networks?
- They allow a high degree of customization. The emails arrive directly to the users' inbox, which fosters a form of relationship with them. In addition, although its use is massive, there are tools that allow us to personalize it.
- Make it easy to inform about products and offers to customers, encouraging them to keep it in mind when they need a product with the characteristics of ours.
- The possibility of automating them can save you time and money. They can be sent automatically in response to a specific activity: a subscription, a purchase,...
Types of emails
Email marketing encompasses the sending of different types of emails; some automated in response to a transaction and others for the purpose of informing about the company, a new launch or offer:
- Newsletters: They occasionally report news about the company, the products or services offered to the recipient. They help maintain contact with them and encourage them to keep us in mind when they need a similar service or product.
- Marketing campaings: From a launch offer to a sales campaign. They are sent at specific times and may require several emails: announcement and reminder.
- Automated or administrative. They are sent in response to a specific transaction with the customer: welcome after subscription, sales confirmation, sales follow-up... It is important that they are personalized according to the customer and the transaction itself.
It is important do not overwhelm the recipient. Frequent sending of worthless emails to people who have not requested them works against a marketing campaign. To avoid this, formulate a good strategy, keep your database updated and make sure that all contacts have previously agreed to receive emails.
Una email marketing strategy well formulated it can do a lot for your business. But just as important as formulating and executing it is measuring the results. Currently, specialized tools, in addition to helping you with the management, design and programming of emails, also help you measure interactions and results, something that is not only very useful but essential to draw conclusions and correct errors.
Are you interested in email marketing? Would you like to know the keys to writing an email for a marketing campaign?