At this point, almost no one doubts that the collection of Balmain for H&M It is going to be one of the bombings of the season and it will mark a before and after in the history of the Swedish firm. The expectation is maximum, even more so after knowing the entire collection with the launch of the lookbook and the images of all the garments. We are before a very special collection, designs created by Olivier Rousteing with all the spirit of 'Balmaination'.
More than 100 garments and accessories make up a collection that represents the first flirtation of the Balmain house with 'low cost' fashion, although the prices of some of the designs are not exactly for all audiences. We can find from a bracelet for 15 euros to party dresses for 500 euros, a price that to many will seem exorbitant to sell in H&M and others a real bargain to be a Balmain. However, the variety is very wide, also in prices, which guarantees a few kilometer queues on the launch day of the collaboration, next November 5.
The keys to the collection
Olivier Rousteing, creative director of the house, wanted to give the public what they like most about Balmain and its unmistakable style. Uncomplicated, as if it were a compilation of his greatest hits at the helm of the firm. Brocades, sequins, very long suede boots, leather coats and jackets, satin, military inspiration and above all, jewel dresses that will delight your followers.
Black, the designer's fetish color, is also the main protagonist of the collection for H&M. Gold in its most luxurious version, white, green or pink are other outstanding colors of the proposal.
“The launch was a true reflection of the energy, positivity and glamor of the Balmain x H&M collection. A unique experience! We can't wait to share these feelings with our customers around the world when the collection finally hits stores, ”said H&M Creative Advisor Ann-Sofie Johansson.
The great party of 'H & MBALMAINATION'
We are not facing another collection, but rather a great event that deserves to be celebrated in style, with a party with a parade included in which all the looks have been made known. H&M and Balmain celebrated their love affair with an exclusive celebration in New York, an event that the muses of Olivier Rousteing. Kendall Jenner, Gigi Hadid and his sister Bella, Karlie Kloss, Jourdan Dunn, Joan Smalls o Alessandra Ambrosio they led Balmain's army over the catwalk, decorated like a futuristic subway.
And as a culmination of the parade, a performance of those that we can consider epic. The group Backstreet Boys returned from beyond to make the guests experience a regression to the 90s. Converted into a cult group thanks to the work and grace of Olivier Rousteing, they put a soundtrack to a collection in which the designer has paid tribute to many icons of that time . «Tonight has been a dream come true. The energy and good atmosphere have been unsurpassed without a doubt, but the Backstreet Boys' performance for Balmain x H&M has been incredible. Collaborating with H&M is an honor for me, I will never forget today's launch, "enthused Rousteing.
Other celebrities who wanted to support the designer and the H&M firm on their big night were also there. Rosie huntigton, with one of the looks created by Olivier Rousteing, a set in bottle green with gold details. Surprised to see the iconic Diane Kruger, who chose a similar design, with velvet and brocades, in his case in black. Jourdan dunn, in black and gold.
Alexa Chung He chose another garment from the 'Balmain x H&M' collection, a black blazer with buttons that looked like a dress and that he combined with the shoes of the season. Kylie Jenner, with the most outstanding dress of the collection and the black suede maxi boots.
The reinterpretation of the 'perfect' jacket by Olivier Rousteing will be one of the star pieces of the collection. We saw her at Gigi Hadid, who chose her to star in his look at the New York party, and quickly became the object of desire of the fashionistas.
Accessories
The 'Balmain x H&M' collection also includes a line of accessories. They are not the highlight of the collection, in fact the accessories usually remain as remains in this type of special collections, but they will serve as a consolation to those who cannot afford the most expensive garments. A 15 euro bracelet is the cheapest piece in the entire collection.
But some of the accessories are enough on their own to make a look shine. As an example, the one worn by Kendall Jenner at the collection party, who with a gold necklace and belt managed to turn his 'total black look' into a style of 10. Or the jewel bag whose price is 129 euros and which looks like being one of the first in wear out.
Where can we find the collection
The 'Balmain x H&M' collection will go on sale on November 5 in selected stores around the world and in the firm's online store. In Spain, the chosen stores are the following:
Barcelona (Paseo de Gracia, 9 and Avenida Diagonal, 579)
Madrid (Gran Vía, 32 and Velázquez, 36)
Bilbao (Federico Moyua Square, 4)
Palma de Mallorca (Juan Carlos I Square).