Kule minyaka eyishumi edlule ukuthengisa izingubo online iye yanda kakhulu yaba enye indlela yangempela yezitolo zemvelo zendabuko. Ukunethezeka ngokungangabazeki kungenye yezinzuzo eziningi zale ndlela yokuthenga. Awukaqali ukuthenga ku-inthanethi? Uma ungazi ukuthi ungaqala kuphi, sizothola namuhla izitolo zezingubo ezihamba phambili ze-inthanethi.
Kuningi amafemu ezemfashini Baphinde banikele ngamaqoqo abo ku-inthanethi. Kodwa-ke, namuhla sizokhuluma kuphela ngezitolo ezikhethe ukuthengiswa kwedijithali kusukela ekuqaleni futhi kamuva ezenze igxathu ekuthengisweni ngokomzimba noma cha. Impela iningi labo lizwakala lijwayelene nawe.
Imfashini ebiza kancane (futhi ayibizi kangako)
Ake siqale sikhulume ngazo zombili izitolo eziku-inthanethi ezingabizi kakhulu kanye nalezo ezineziphakamiso ezifinyelelekayo. izitolo nge amanani wokuncintisana, nakuba kungenjalo njalo ngekhwalithi engcono kakhulu, evumela ukuphakela lokho ngezinye izikhathi ukusetshenziswa okunganeliseki okubonakala sengathi umphakathi wethu usujwayele.
- Shein. UShein uyisitolo semfashini esisheshayo saseShayina esibonakala ngamanani aphansi. Lezi, ngokungangabazeki, izihluthulelo zempumelelo yayo, njengoba ikhwalithi iyahlukahluka. Kube yinkulumo-mpikiswano mayelana nemikhuba yezemisebenzi engekho emthethweni, kodwa isaqhubeka nokuba ngesinye sezitolo eziku-inthanethi ezithengwa kakhulu namuhla. Sekuphele iminyaka engu-10 bethula ikhasi labo laseSpain kanti nakuba ama-oda ethatha isikhathi eside ukufika kunawezinye izitolo zase-Europe, akekho obonakala ekhononda.
- I-Asos. Yasungulwa eLondon ngonyaka wezi-20000, kwaba ngeyokuqala ukuxhaphaza le makethe eku-inthanethi. Inelebula yayo yokugqoka kanye nezinsiza kodwa futhi ihlanganisa izingubo nezinsiza ezivela kumikhiqizo engaphezu kuka-850 kukhathalogi yayo. Ihloselwe izethameli ezisencane, iyaqhubeka nokuba ngenye yezimpawu zokuhweba eziku-inthanethi.
- Venca. Ngawo-80s kanye nama-90s, imfashini yakhe yafika ngeposi kunoma iyiphi indawo yaseSpain. Kamuva ngo-1997 yagxumela kwezohwebo nge-inthanethi, yaba i-e-commerce yokuqala yemfashini eSpain. Manje njengoba ikhona emazweni angaphezu kuka-80, iyaqhubeka nokunikeza imfashini esheshayo nengabizi kakhulu, kanye nakho konke okudingekayo ukuze kugqokiswe amakhaya ethu.
- UZalando. Leyo eyaqala ngo-2008 njengesitolo sezicathulo eziku-inthanethi, namuhla idayisa izingubo zabesifazane, amadoda nezingane kanye nezicathulo. Ikhona emazweni amaningi ase-Europe, ithengisa imikhiqizo evela kumikhiqizo eminingi isebenzisa inethiwekhi yayo yezokuthutha ukuze iqinisekise ukulethwa okusheshayo. Ngokufaka kukhathalogi yayo iziphakamiso ezivela kumafemu ahlukene, amanani ayo ahlukahlukene kakhulu.
- Guqula. Ngisakhumbula ukuthi lo mkhiqizo wawugcwele kangakanani ngo-2016 lapho bonke ababhali bemfashini begqoke izingubo zabo e-Coachella. Imvula inile kusukela lapho, kodwa umkhiqizo kumele ngabe wenze okuthile okufanele ukuze uzinakekele. Izingubo zakhe azishibhile, kodwa ngeke sizibheke njengeziwubukhazikhazi futhi. Uma uthanda ukugqoka isitayela sesimanje, sasemadolobheni nesingavamile, lena indawo yakho.
imfashini kanokusho
Abaningi bethu bathanda ukubheka lezi zitolo eziku-inthanethi noma singakwazi ukuthenga okuthile kuzo. Futhi kungenxa yokuthi bayinkundla enhle yokwazi amathrendi esizini. Ngemva kwakho konke, ezinye amafemu okukhethekile kanye nethonya elengeziwe. Ingabe uyafuna ukwazi izitolo zezingubo ezingcono kakhulu eziku-inthanethi kulesi sigaba? Umgomo:
- MyTheresa. Isungulwe e-Germany ngo-2006, lesi sitolo se-inthanethi esinemikhiqizo eminingi sihlanganisa kuphela imikhiqizo ephambili kukhathalogi yaso. Ngomnikelo odlula ama-brand angu-200, phakathi kwawo uzothola i-Bottega Veneta, iBurberry, i-Fendi, i-Gucci noma i-Moncler, iwebhusayithi yayo itholakala ngezilimi ezingu-8 futhi ithunyelwa emazweni angaphezu kwe-100.
- I-Net-A-Porter. Kanye nedlule, i-Net-a-porter ithathwa njengenye yezinkundla eziyinhloko ze-inthanethi zohlobo oluningi zemikhiqizo yemfashini ewubukhazikhazi. Njengoba sesiyazi manje, yaqala uhambo lwayo ngo-2000 futhi namuhla isikhona emazweni angu-180. Imfashini, izesekeli nezinto zobuhle ezivela ezinkampanini ezihamba phambili ziqedela ikhathalogi yayo.
- I-Outnet. Abancane kunangaphambili, lesi sikhala se-inthanethi se-multi-brand sinikeza izinhlobonhlobo zezingubo, izicathulo nezikhwama ezivela kubaklami abahamba phambili. Iyingxenye yeqembu elifanayo ne-Net-a-porter, ngakho-ke kunengqondo ukubuza ukuthi yini umehluko phakathi kokunye nokunye. Futhi impendulo izintengo, njengoba i-Outnet inikeza imfashini kanokusho ngamanani ehlisiwe.
Lezi ezinye zezitolo zezingubo ezihamba phambili ze-inthanethi. Ingabe uke wathenga? Kube yini umuzwa wakho?