Inkampani yaseMango ivula isizini ngezinguquko ezibalulekile isu layo: Isikhathi 'semfashini esheshayo' siqala, umqondo omusha osho ukuvalelisa imibukiso yezemfashini kanye namakhathalogi nokwethula izingubo ezintsha njalo ezinsukwini eziyi-15 ezitolo. Ngalokhu kuguquka, imikhankaso miningi kakhulu futhi ayigxili eqoqweni elilodwa lentwasahlobo yonke. Ngalesi sizathu, besilokhu sibona izincwadi zokubheka ezilandelanayo ezethulwe yinkampani esiyiqoqayo manje kanye nezisisekelo ezizotholakala isizini yonke.
Lezi yizindlela eziyinhloko zemango: ugqozi lobuhlanga, ubuncane be-90's, izindwangu zensimbi ezinomoya wedwala nentando yasesentwasahlobo. Izitayela ezine ezihlukile ezizomaka isizini kaMango yasentwasahlobo-ehlobo ka-2016. Ukhetha muphi?
Umoya Wesizwe
Umkhuba wenyanga kaFebhuwari, lapho uMango wethule khona isu lawo elisha elithi 'Fast Fashion', wawuhambisana nabezindaba umkhankaso owethulwe yimodeli uKendall Jenner. Akekho ongcono kunesikhathi esiphezulu sokwenza umsindo nokuveza umkhankaso wokuqala weqoqo lentwasahlobo-ehlobo lika-2016, ukuzibophezela kwimfashini ephefumulelwe yisizwe ngemidwebo yobuhlanga nemidwebo.
Umkhuba we-'Tribal Spirit 'unenkanyezi izindwangu zesikhumba, i-suede noma i-sheer, iqoqo lamaqhawe asemadolobheni anomoya wokuhlubuka. Ukukhombisa, isithombe esinamandla okwethulwe ngaso lo mkhankaso, uKendall Jenner egqokiswe ingubo emnyama yesikhumba emiphetho esheshe yaba ngomunye wemiklamo efunwa kakhulu kule sizini.
Ikhuthazwe yi-savannah yase-Afrika, iqoqo lizinikele ukuphrinta komoya kwesizwe, izesekeli zobuzwe noma izingubo ezinde, njengezitayela zasentwasahlobo. Iphalethi yombala ivula amathoni wemvelo anjenge-brown, umhlaba, isihlabathi, lwesinaphi noma ikamela.
Okuncane okuncane
NgoMashi, inkampani iMango yethule umkhuba wayo wesibili wentwasahlobo, 'iSoft Minimal'. Sesibonile ukuthi imfashini yama-90s ibingenye yezikhuthazo ezinkulu zabenzi bemfashini kule sizini, futhi iMango ibingazukuphuthelwa yilo mkhuba. Ngokukhethekile, ngale ngxenye yeqoqo ukhethe ubuncane okwashanela eminyakeni engama-20 edlule, ukubuyela emfashini omsulwa nowemvelo.
Kulo mkhankaso omusha, imodeli Liu Wen uthathe izintambo kuKendall Jenner njengomfanekiso wenkampani, isithombe esifanele ukudlulisa ubuncane nobulula bomkhuba. Izingubo ezinezindwangu zoketshezi, ukusikeka okuhlanzekile, imigqa emsulwa neqondile, i-monochrome ibukeka ezimhlophe noma ezimnyama, izingubo ezigqokwe izingubo zangaphansi ngezingcezu usayizi owedlulele… Ukubuyela eminyakeni eyishumi ye-supermodel.
Yize intwasahlobo isizini ephelele yokwethula imibala namaphethini, imfashini ngaphezulu okuncane futhi inesikhala sayo kuleli qoqo. Izingcezu ezilula, zikanokuhlanzeka ngokusanhlamvu kwazo, ephelele ukuzizwa ukhululekile nsuku zonke. Ngoba 'okuncane kuningi' kuhlale kungumqondo omuhle.
Izinsimbi Ezintsha
Futhi ngokungafani nobuncane benyanga kaMashi, ngo-Ephreli sathola umkhankaso 'I-New Metallics ', umkhuba wedwala uqobo owenziwe nguKarlie Kloss ophezulu. I-firm iyaqhubeka nokukhuthazwa yimfashini yama-90s, kepha kulokhu, izinikele ekuhlonipheni isitayela se-grunge nama-divas wenhlangano efana neCourtney Love. Isiliva umbala wenkanyezi walesi siphakamiso lapho singathola khona zombili izingubo zokuphuma siye ephathini (ama-sequin minidresses, iziqongo zensimbi) kanye nezisekelo zasentwasahlobo (ijakhethi ye-denim, amasinki ezimhlophe, izikibha zikakotini), ezixubene ngendlela efanayo,
Izindwangu zensimbi, ama-minidresses, ama-denim nama-sequin Ziyizikhiye zomkhuba onamadwala kakhulu futhi onesibindi. Kwabesifazane abanomoya okhululekile, abangasabi inhlanganisela yokuqhuma, njengezingubo ezinde ezinama-sneakers noma ama-sequin ane-denim. Imfashini ngumdlalo futhi ekuxubeni okugqagqene nokungalindelekile ngamunye uthola isitayela sakhe.
UKarlie Kloss unikeza isithombe sakhe emkhankasweni wedwala kakhulu kuwo UJamie Hince ufake ingoma, weqembu i-The Kills, nowayengumyeni kaKate Moss. Lo mculi uqambe iculo elithi 'Future Starts Slow' esingalizwa endaweni esakazwa kuthelevishini.
Ezothando Lwangempela
Owesine nowokugcina wamathrendi entwasahlobo wethulwa ngaphansi kwegama elithi 'True Romance'. Kulesi senzakalo, i-firm izibophezele kwisitayela esinothando kakhulu nesikhululekile ukwamukela ihlobo. Ngemuva kwemikhankaso edlala phambili noKendall Jenner, Lui Wen noKarlie Kloss, uMango ukhethe amamodeli amabili njengesithombe, iziqongo UMathilde Brandi noSteffy Argelich.
Ku-'Rome Romance ', uMango uthola enye yezindlela ezihamba phambili zesizini yasentwasahlobo-ehlobo, umbala omhlophe. Umbala othandwa kakhulu futhi othophayo lapho kufika isimo sezulu esihle, silungele ukujabulela ntambama namaholide ehlobo. Ngezindwangu ezithambile, ezentofontofo nezabesifazane ezifana nekotini, i-chiffon noma izindwangu ezingaconsi phansi, ifemu izibophezele ekukhetheni izingubo zothando ezizofika ezitolo ngoMeyi olandelayo.
UWhite ugqame njengophikisana kakhulu nesiphakamiso sikaMango senyanga kaMeyi, umbala esizowubona ngohlobo 'lokubukeka okuphelele' noma kuhlanganiswe namanye amathoni angathathi hlangothi, izindwangu zedenim noma ukuthintwa kwemibala egqamile. Izingubo ezizokwenza lokhu kukhethwa kwe-'Qiniso Lweqiniso 'yilezi izingubo zokugqoka, ama-blower ama-maxi, izingcezu ezikhuthazwe ngezingubo zangaphansi, lapho kungeke kuswele khona ukuvela obala noma ama-ruffles. Ubuntombi ngendlela yayo emsulwa, ukubheja kothando ngokubukeka okukhululekile nokukhuthazayo ehlobo.