Izwi rekuti copywriter rave riripo kwemakore mashoma nechisimba mu digital marketing industry. Asi, unoziva here kuti copywwiter chii uye ndeapi mabasa ayo? Kunyangwe iwe uchifarira kutengesa chigadzirwa kana iwe uri kutsvaga kuwedzera miganhu yako mumunda wedhijitari, unofarira!
Basa rekukopa dzimwe nguva rinovhiringika neremugadziri wezvemukati, zvisinei, yekutanga ine chinangwa chaicho: kutamba kiyi chaiyo tora vatengi kune chimwe chigadzirwa kana sevhisi yekambani. Basa muzera redhijitari, haubvumi here?
Chii chinonzi copywriter?
Munyika yekushambadzira nekutaurirana, munyori wekopi ndiye munhu anotarisira nyora zvinyorwa zvinonyengetedza iyo inofambisa kukosha kwezvigadzirwa kana masevhisi ekambani kuitira kuti iwane shanduko pakati pevanogamuchira.
Uye chii chinonzi kutendeuka? Kazhinji, shanduko yemunda wedhijitari inotsanangurwa senguva iyo anogamuchira chero mhando yemeseji yekushambadzira. ita chiito chaunoda, kungave kutenga chigadzirwa, kudzvanya pane chinongedzo, kunyorera kune tsamba yenhau kana kutevera kambani pasocial network.
Parizvino imwe yeiyi mabasa anonyanya kudaidzwa Mundima yedhijitari, zvisinei, basa remukopi harigumire pano uye zvakare zvine musoro mumunda wekunze. Iwo mameseji ari pazvikwangwani zvinhu zvavo.
Ndeupi mutsauko neanogadzira zvemukati?
Mukopi haasi mupepeti uye haasi mugadziri wezvemukati, kunyangwe paine nyanzvi dzinogona kuita zvese. Mukopi, zvisinei, anoita zvinopfuura kungonyora kana kunyora, anotarisa ziva zvaunoda, zvinodiwa uye zvishuwo zvemutengi akakodzera uye kuburikidza nemashoko, muudze zvaanoda chaizvo.
Kana kuti chii chakafanana, mukopi akanaka tsvakurudza vangangove vatengi uye iwe uchaziva makiyi ekudzvanya kuti vafarire chimwe chigadzirwa, kutenga imwe sevhisi kana kuita chimwe chiitiko.
Inogona kubatsira sei kubhizinesi rako?
Huwandu hwemunyori akakosha mune chero mhando yekambani, ndosaka parizvino iri ibasa rine kudiwa kukuru. makambani anoda taurirana nevatengi vako vaunovavarira, vanyengetedze uye vatengese zvigadzirwa zvavo uye mukopi ndeimwe yemaprofile akakodzera kushanda pairi.
Inogona kubatsira sei kubhizinesi rako? A copywriter anogona kutarisira, pakati pezvimwe zvakawanda zviito zvakakosha kune kambani yezvinotevera:
- Nyora zvinyorwa yesocial ADS (Facebook, Twitter, LinkedIn, Instagram…) uye kune mamwe marudzi emamwe mafomati echinyakare (magazini, mapepanhau, redhiyo, terevhizheni, pekugara mabhazi, nezvimwewo).
- Nyora zvinyorwa zvemapeji ewebhu uye pamapeji (mapeji ekumhara).
- Nyora email marketing campaigns uye otomatiki.
- Ita iyo keyword search kuisa zvirimo munzvimbo dzepamusoro dzeinjini dzekutsvaga seGoogle.
- Tora chikamu mukugadzirira kwe chirongwa chemukati yekambani.
Kazhinji, kunyangwe zvisingaite kuve nekudzidziswa kwakanangana, makopi anobva kuminda yakadai sekutaurirana, kushambadzira, kushambadza kana utori venhau, saka vanogona kuve vabatsiri vakuru kukurudzira kushambadzira kwekambani.
Iwe unoda kuve mukopi?
Unoda kudzidzira basa iri here? Iwe haudi chaiyo yekutanga kudzidziswa kweizvi, sezvo kuve hunyanzvi hutsva, nzira yekuwana pfungwa iri kuburikidza. online makosi uye masters zvinopihwa nemakambani akazvimirira.
Zvauchazoda kuti uve mukopi akanaka zvichave kuda kuziva uye unyanzvi hwokucherechedza. Sezvo iwe uchizofanira kuongorora kambani, chigadzirwa uye vatengi vanotarirwa kuitira kutsanangura nzira yekutaurirana, toni uye izwi kuitira kuti kuburikidza nezvinyorwa zvako iwe ugone kukwezva vatengi vanovavarira kutanga uye kuvanyengetedza gare gare kuti vanoda chigadzirwa chako.
Zvinobata pfungwa dzako here? MuMagister, Calamo&Cran unogona kuwana makosi ane hukama. Vanogonawo kufarira iwe Ini ndiri Copywriter kubva kuJavi Pastor uye Certification muCopywriting kubva kuna Maider Tomasena.