Sei tichisarudza chimwe chigadzirwa uye kwete chimwe? Sei paine mabhureki anoburitsa chivimbo chakawanda kupfuura mamwe? Chii chinoita kuti chiziviso chiite kuti titenge chimwe chinhu? Kupindura mibvunzo iyi ibasa re neuromarketing, chirango izvo zvinogona kubatsira brand yako kukura.
neuromarketing inosanganisa psychology nekushambadzira kudzidza zvinokurudzira uye kutenga maitiro evatengi. Uye izvi ndezvei? Ndezvipi zvakanakira kuishandisa mubhizinesi rangu? Nhasi tinoedza kupindura mibvunzo iyi yaungazvibvunza muchidimbu.
Chii chinonzi neuromarketing?
Chinangwa chechirango ichi chinoshandisa misimboti yeurouroscience ndechekuti svika pakuziva mutengi zviri nani nzwisisa chinokukurudzira kuita sarudzo yekudya kana kutenga chimwe chigadzirwa kana sevhisi. Zvido zvako ndezvipi? Ndezvipi zvaunofarira? Uye vavariro dzavo dzokutenga?
Mhando dze neuromarketing
Kune marudzi akasiyana eeuromarketing ayo akaiswa mumapoka zvichienderana ne pfungwa dzevanhu iyo mushandirapamwe unouya pakuva nesimba pamunhu. Saka izvi zvinogona kuva:
- Auditory. Inoedza kumutsa vatengi kuburikidza nemanzwi ichifunga nezvezvinhu zvitatu: tonality, rhythm uye timbre yekunzwa.
- Visual. Tamba nedzidziso dzemavara, dzidziso dzemaumbirwo uye chinzvimbo. Iwe unofunga kuti kurongeka kwezvigadzirwa musupermarket hakuna kurongeka here? Pasina kupokana, ndiko uko kuedza kwakawanda kunowanzonangidzirwa.
- kinesthetic. Inotarisa pane zvitatu zvasara: kubata, kuravira uye kunhuwidza, izvo zvine hukama zvakanyanya.
Inogona kubatsira sei brand yako?
Neuromarketing inogona kukubatsira fambisa kudyidzana kwevatengi. As? Kudzidza maitiro avo uye mhinduro kune zvimwe zvinokurudzira zvinouya kubva mukushambadzira kuti uwane maitiro ekuita uye woaisa pabasa reiyo brand.
Mhedzisiro iyi inopa maonero matsva pamusoro pezvido zvevatengi izvo zvinoshanda semubatsiri kune zvakapihwa nezvidzidzo zvemusika. Uye ivo vanofambisa brand ruzivo rutsva kuitira kuti usangane nezvinangwa zvako zvekutengesa nekutengesa.
Wanga uchiziva here kuti kuti mushandirapamwe ukonzere kuita kwaunoda, unofanirwa kunzwisiswa neane musoro uye gadzira manzwiro uye pfungwa huru muuropi hwedu? Kusvika kuhuropi hwese hutatu ndiyo kiyi yekukonzeresa kutenga. Hongu, tine huropi hutatu: neocortex kana uropi hunonzwisisika; uropi hwemakumbo kana huropi hunokonzera manzwiro; uye huropi hwereptilian, hunotarisira mabasa akanyanya sekufema, kunzwa nzara ...
Neuromarketing inokubatsira kuti unzwisise kuti ndeipi kiyi yaunofanira kubata, manzwiro api aunofanira kurwisa kuitira kuti kugona kweiyo brand kuunza kubatanidzwa kwakawanda kuwedzere. Chimwe chinhu chinowanikwa nekushandisa nzira dzakasiyana siyana: kuunza kuda kuziva, kumutsa pfungwa, kurwisa hunhu hwekutanga, kugadzira hunhu kana kukanganisa girazi neuroni.
Zvakanakira neuromarketing
Parizvino tambotaura zvimwe zve Zvakawanda zvakanakira ye neuromarketing kana uchigadzira nzira dzinoita kuti bhizinesi rikure. Nekudaro, hazvimborwadze kuongorora uye kuona zvese zvakanakira pakungotarisa:
- Inopa a kunzwisisa kwakadzama yevateereri.
- Tarisa maitiro yekushandisa.
- Batsira kugadzira mazano yakasimba uye yakagadziridzwa.
- Uye pamwe nayo kuunza kukwezva kukuru uye kutungamira kutendeuka
- Vandudza ruzivo kune vashandisi vako uye vatengi
- Inovandudza maonero brand positive
Iwe zvino unonzwisisa zvirinani kuti neuromarketing chii uye kuti ndeyei? kune yakawanda yemahara ruzivo nezve iyi chirango paInternet iyo inogona kukubatsira iwe kunzwisisa zvirinani vatengi vako uye uve chishandiso chakanakisa kukura bhizinesi rako. Inzwa wakasununguka kudzidza zvese zvaunogona nezvazvo.