Kusukela ekuqinisekisweni kwe-oda kuya ezincwadini zezindaba, i-imeyili ibalulekile ukuze ukuphathwa nokukhula kwebhizinisi. Futhi kungenxa yokuthi phakathi kweziteshi eziningi zokuxhumana ongazicabanga ukuze uthuthukise isu lakho lokumaketha, ukumaketha nge-imeyili kuyaqhubeka nokuba ngenye yenzuzo enkulu.
Imuphi umsebenzisi we-inthanethi ongahloli i-imeyili yakhe okungenani kanye ngosuku? Lokhu kukuvumela ukuthi futhi ufinyelele izethameli ezihluke kakhulu, ngakho kungani ungasebenzisi ithuba ukuguqula nokugcina amakhasimende? Ukuthi iklayenti aliphinde liwudle umkhiqizo ngoba selikhohliwe ukuthi likhona yinto asetshenziswa ngayo imeyili marketing ungasiza.
Kuyini ukumaketha nge-imeyili?
Ukuthengisa nge-imeyili kuyi-a ithuluzi lokuxhumana engasetshenziswa kuzo zonke izigaba zobudlelwano bethu neklayenti. Ingasisiza sihehe amakhasimende, sakhe ukwethemba umkhiqizo noma isevisi, sithuthukise ubudlelwano bokwethembeka nalabo asebevele beyithengile imikhiqizo yethu... kodwa futhi senze imisebenzi yokuphatha ngokuzenzakalelayo.
Konke lokhu kungenzeka ngenxa yabaningi amathuluzi akhethekile ezikhona njengamanje emakethe. Amapulatifomu akuvumela ukuthi uphathe okubhaliselwe, uphathe abathintwayo, udizayine ama-imeyili futhi wenze ukuthunyelwa ngokuzenzakalelayo.
Izinzuzo
Ukusebenzisa i-imeyili njengesu lokumaketha kusivumela ukuthi sibandakanye inqwaba yabamukeli futhi sigcine ukuxhumana nabo, ngisho nalabo abangakhululekile kangako ekusebenziseni i-inthanethi. Futhi lezo ezinye zezinzuzo zayo!
- Ama-imeyili kungenziwa ngezinga elikhulu kwinani elikhulu labamukeli.
- ikuvumela ukuthi ufinyelele a izinhlobonhlobo zezethameli, kuhlanganise nalabo abangakhululekile ngempela ukusebenzisa i-Internet.
- Es enye yeziteshi ezinenzuzo kakhulu ngaphakathi kokumaketha okuku-inthanethi. Ubuwazi ukuthi iyasebenza kakhulu kunezokuxhumana nabantu?
- Bavumela i- izinga eliphezulu ngokwezifiso. Ama-imeyili afika ngqo ebhokisini lokungenayo labasebenzisi, okukhuthaza uhlobo lobudlelwano nabo. Ngaphezu kwalokho, nakuba ukusetshenziswa kwayo kukukhulu, akhona amathuluzi asivumela ukuthi siyenze ibe ngeyakho.
- Kwenze kube lula ukwazisa ngemikhiqizo nokunikezwayo kumakhasimende, ukuwakhuthaza ukuthi akukhumbule lapho edinga umkhiqizo onezici zethu.
- Amathuba wokuzenzakalela angakwazi ukongela isikhathi nemali. Angathunyelwa ngokuzenzakalelayo ngokuphendula umsebenzi othile: ukubhalisa, ukuthenga,...
Izinhlobo zama-imeyili
Ukuthengisa nge-imeyili kuhlanganisa ukuthunyelwa kwezinhlobo ezahlukene zama-imeyili; okunye ku-othomathikhi ekuphenduleni okwenziwayo kanti okunye ngenjongo yokwazisa ngenkampani, ukwethulwa okusha noma ukunikezwa:
- Amaphephandatshana: Izikhathi ezithile babika izindaba mayelana nenkampani, imikhiqizo noma amasevisi anikezwa umamukeli. Basiza ukugcina ukuxhumana nabo futhi babakhuthaze ukuthi basikhumbule lapho bedinga isevisi noma umkhiqizo ofanayo.
- Amakhempa okuthengisa: Kusukela ekuqalisweni kokunikezwayo kuya kumkhankaso wokuthengisa. Athunyelwa ngezikhathi ezithile futhi angadinga ama-imeyili ambalwa: isimemezelo nesikhumbuzi.
- Okuzenzakalelayo noma ukuphatha. Zithunyelwa ngokuphendula ukuthengiselana okuthile nekhasimende: ukwamukela ngemuva kokubhalisa, ukuqinisekiswa kokuthengisa, ukulandelela ukuthengisa... Kubalulekile ukuthi kube ngokwakho ngokusho kwekhasimende kanye nokuthengiselana ngokwako.
Kubalulekile ungamgqizi qakala owamukelayo. Ukuthumela njalo ama-imeyili angenamsebenzi kubantu abangawacelanga kusebenza ngokumelene nomkhankaso wokumaketha. Ukuze ugweme lokhu, yakha isu elihle, gcina isizindalwazi sakho sivuselelwe futhi uqiniseke ukuthi bonke othintana nabo baye bavuma ngaphambilini ukuthola ama-imeyili.
Una isu lokumaketha nge-imeyili yakhiwe kahle ingenza lukhulu ebhizinisini lakho. Kodwa okubaluleke kakhulu njengokuyihlela nokuyifeza ukulinganisa imiphumela. Njengamanje, amathuluzi akhethekile, ngaphezu kokukusiza ngokuphatha, ukuklama nokuhlelwa kwama-imeyili, aphinde akusize ulinganise ukusebenzisana nemiphumela, into engagcini nje ngokusebenziseka kakhulu kodwa ebalulekile ukuze ufinyelele iziphetho futhi ulungise amaphutha.
Ingabe unentshisekelo yokumaketha nge-imeyili? Ungathanda ukwazi okhiye bokubhala i-imeyili yomkhankaso wokumaketha?