I-imeyile yokuthengisa, isixhobo esibalulekileyo kwishishini lakho

email Marketing

Ukusuka kwiziqinisekiso ze-odolo ukuya kwiileta zeendaba, i-imeyile ibalulekile ulawulo kunye nokukhula kweshishini. Kwaye kukuba phakathi kwamajelo onxibelelwano amaninzi onokuthi ucinge ukuphucula isicwangciso sakho sokuthengisa, ukuthengisa nge-imeyile kuyaqhubeka nokuba yeyona nto inenzuzo kakhulu.

Ngowuphi umsebenzisi we-intanethi ongazijongi ii-imeyile zakhe kanye ngemini? Oku kukuvumela ukuba ufikelele kubaphulaphuli abahluke kakhulu, kutheni ungathathi ithuba lokuguqula nokugcina abathengi? Ukuba umxhasi akayi kuphinda adle imveliso kwakhona kuba eyilibele ukuba ikhona yinto apho i email marketing unganceda.

Yintoni ukuthengisa nge-imeyile?

I-imeyile yokuthengisa i sixhobo so nxi enokusetyenziswa kuwo onke amanqanaba obudlelwane bethu nomxhasi. Inokusinceda sitsale abathengi, sakhe intembeko kwimveliso okanye kwinkonzo, siphuhlise ubudlelwane bokunyaniseka nabo sele bethengile iimveliso zethu... kodwa sizenze ngokuzenzekelayo imisebenzi yolawulo.

email Marketing

Konke oku kunokwenzeka ngenxa yabaninzi izixhobo ezikhethekileyo ekhoyo ngoku kwimarike. Iiplatform ezikuvumela ukuba ulawule ukubhaliswa, ulawule abafowunelwa, uyilo ii-imeyile kunye nokuthunyelwa ngokuzenzekelayo.

Iingenelo

Ukusebenzisa i-imeyile njengesicwangciso sokuthengisa kusivumela ukuba sibandakanye inani elikhulu labamkeli kwaye sigcine uqhagamshelwano nabo, kwanabo bangekho kakuhle ukusebenzisa i-intanethi. Yaye ezo zezinye nje zeengenelo zayo!

  • Ii-imeyile inokuphunyezwa ngomlinganiselo omkhulu kwinani elikhulu labamkeli.
  • ikuvumela ukuba ufikelele kwi-a uluhlu olubanzi lwabaphulaphuli, kuquka nabo bangakhululekanga ngokuyimfuneko ukusebenzisa i-Internet.
  • Es elinye lawona majelo anengeniso ngaphakathi kwintengiso ye-intanethi. Ngaba ubusazi ukuba iyasebenza ngakumbi kunewebhsayithi yokuncokola?
  • Bavumela a inqanaba eliphezulu lokwenza ngokwezifiso. Ii-imeyile zifika ngqo kwi-inbox yabasebenzisi, ekhuthaza uhlobo lobudlelwane nabo. Ukongeza, nangona ukusetyenziswa kwayo kukhulu, kukho izixhobo ezisivumela ukuba siyenze ibe yeyakho.
  • Yenza kube lula ukwazisa malunga neemveliso kunye nezibonelelo kubathengi, bebakhuthaza ukuba bayigcine engqondweni xa befuna imveliso eneempawu zethu.
  • Ukuba nokwenzeka kokuzenza ngokuzenzekelayo kunako ukonga ixesha kunye nemali. Ziyakwazi ukuthunyelwa ngokuzenzekelayo ekuphenduleni umsebenzi othile: ukubhalisa, ukuthenga, ...

Iintlobo zee-imeyile

Ukuthengisa nge-imeyile kubandakanya ukuthunyelwa kweentlobo ezahlukeneyo zee-imeyile; ezinye zizenzekela ekuphenduleni intengiselwano kunye nezinye ngenjongo yokwazisa malunga nenkampani, ukuqaliswa okutsha okanye unikezelo:

  • Iincwadana: Ngamaxesha athile baxela iindaba malunga nenkampani, iimveliso okanye iinkonzo ezinikezelwa kumamkeli. Bancedisa ukugcina uqhagamshelwano nabo kwaye babakhuthaze ukuba basigcine engqondweni xa befuna inkonzo efanayo okanye imveliso.
  • Iinkampu zentengiso: Ukususela kunikezelo lokuqaliswa kwiphulo lokuthengisa. Zithunyelwa ngamaxesha athile kwaye zinokufuna ii-imeyile ezininzi: isibhengezo kunye nesikhumbuzo.
  • Izenzekelayo okanye ulawulo. Zithunyelwa ngokuphendula kwintengiselwano ethile kunye nomthengi: wamkelekile emva kokubhaliselwa, ukuqinisekiswa kweentengiso, ukulandelwa kwentengiso ... Kubalulekile ukuba zenziwe ngumntu ngokomthengi kunye nokuthengiselana ngokwawo.

Kubalulekile musa ukugqithisela kumamkeli. Ukuthumela rhoqo ii-imeyile ezingenaxabiso kubantu abangazicelanga zisebenza ngokuchasene nephulo lokuthengisa. Ukunqanda oku, yenza isicwangciso esilungileyo, gcina i-database yakho ihlaziywe kwaye uqinisekise ukuba bonke abafowunelwa baye bavuma ngaphambili ukufumana ii-imeyile.

Ispemu

Omnye email marketing strategy yenziwe kakuhle inokwenza lukhulu kwishishini lakho. Kodwa kubaluleke kakhulu njengokuyila kunye nokuyenza kukulinganisa iziphumo. Okwangoku, izixhobo ezikhethekileyo, ngaphezu kokukunceda ngolawulo, uyilo kunye nokuhlelwa kwee-imeyile, zikwakunceda ukulinganisa intsebenziswano kunye neziphumo, into engeloncedo kakhulu kuphela kodwa ibalulekile ukwenza izigqibo kunye nokulungisa iimpazamo.

Ngaba unomdla kwintengiso ye-imeyile? Ngaba ungathanda ukwazi izitshixo zokubhala i-imeyile yephulo lokuthengisa?


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.