Greenwashing, al'adar tallan "kore".

greenwashing

Shin kuna canza dabi'ar amfani da ku don ƙarin masu dorewa? Wataƙila a hanya za ku sami shakku da yawa masu alaƙa da gaskiyar abin da alamun wannan ko waccan samfurin ke ƙoƙarin sayar da ku. Kuma cewa yana da sauƙin zama wanda aka azabtar da kore.

Kamfanoni ba koyaushe suke yin adalci a cikin su ba dabarun dabarun kasuwanci. Wasu nazarin suna da'awar cewa kawai 4,8 na samfuran da aka ayyana a matsayin "kore" da gaske suna amsa halayen. Yadda za a gane su da kuma magance kore wanki?

Menene Greenwashing?

Bari mu fara a farkon. Menene kore wanki? A takaice muna iya cewa a Green marketing yi Ƙaddara don ƙirƙirar hoto mai ban mamaki na alhakin muhalli, da cin gajiyar rashi da ɗabi'a na mutanen da suka fi dacewa cinye waɗannan ayyuka ko samfurori.

Green

Kalmar da ta fito daga Turanci kore (kore) da wankewa (wanke), ba sabon abu ba ne. A cewar Encyclopedia of Corporate Social Responsibility, shi ne masanin muhalli Jay Westerveld wanda ya kirkiro wannan kalma a cikin wata makala ta 1986, sannan ya koma ga masana’antar otal.

Har ila yau, an san shi da fatawar eco, wankin muhalli ko rashin ƙarfi na eco, greenwashing batar da jama'a, jaddada darajar muhalli na kamfani, mutum ko samfur lokacin da waɗannan basu da mahimmanci ko rashin tushe.

Sakamakon

Wannan mummunar dabi'a da kamfanoni da yawa ke aiwatarwa a yau don tsaftace mutuncinsu da samun abokan ciniki yana da sakamako mai mahimmanci wanda ke da mummunar tasiri ga mabukaci, kasuwa da kuma, ba shakka, muhalli.

  1. kai ga kurakurai na fahimta a cikin mabukaci kuma ku yi amfani da sha'awar mabukaci don gina ingantaccen al'adun muhalli.
  2. Ba wai kawai amfanin da aka yi talla ba ya faruwa, amma yana haifar da tasiri mafi girmako kuma ta hanyar karuwar amfani.
  3. Yana da illa ga sauran kamfanoni, saboda yana kaiwa ga gasa mara adalci, wanda bai dace da alhaki na zamantakewar kamfani ba.

Yadda ake gano shi?

Don guje wa wanke kore, kuna buƙatar sanin yadda ake gane shi. Wadanne dabaru kamfanoni ke amfani da su don haifar da wannan hasashe na alhakin muhalli ko dorewa? Sanin su zai taimaka mana mu mai da hankali da kuma faɗakar da wasu saƙonni.

  • Yi hankali da "na halitta", "100% eco" da "bi (o)". Idan samfurin ya haskaka waɗannan nau'ikan da'awar kuma bai bi su da cikakken bayani ba, yi shakka. Lokacin da samfur ɗin ya kasance da gaske, ba ya jinkirin bayar da cikakkun bayanai dalla-dalla kan sinadaransa da hanyoyin samarwa.
  • Kauce wa harshe shubuha. Wata dabarar gama gari ita ce gabatar da kalmomi ko kalmomi waɗanda ke yin nuni ga fa'idodin dorewa ko muhalli amma ba tare da fayyace manufa ko tushe ba.
  • Kada ka bari launi ya ruɗe ka: Roko ga kore a kan alamun su ya zama ruwan dare a cikin waɗannan kamfanonin da ke so su shawo kan dangantakar su da dorewa da kula da muhalli. Tabbas, saboda samfurin yana amfani da launin kore bai kamata ku yi tunanin cewa akwai yaudara ba, amma bai isa ya zaɓi shi ba.
  • Ba don tallafawa wani koren dalili ba Kore ne. Haka kuma bai isa ba cewa kamfani yana tallafawa ƙungiyar da ke fafutukar kare muhalli don tabbatar da cewa samfura ko tsarin samar da kamfani ya kasance.

Misalai na Greenwashing

Da zarar an san manyan dabarun, hanya mafi kyau don guje wa fadawa cikin yaudara ita ce karanta lakabin a hankali kuma rarraba abun da ke cikin samfurin. Idan bayanin da muke nema ba a kan lakabin fa? Sannan zaku iya nemo shi akan gidan yanar gizon su. Yi shakku idan ba a can ba; rashin cikakkun bayanai da madaidaicin yawanci shine sanadin faɗakarwa.

Lokacin karanta lakabin zai zama babban taimako don sanin takaddun shaida na ɓangare na uku bai shiga ba. Ba duk tambari ke da ƙima ɗaya ba; nemi waɗanda ke ba da garanti a matakin Mutanen Espanya da Turai. Mun riga mun yi magana a Bezzia game da takaddun shaida na yadi kuma mun yi alƙawarin yin haka a gaban sauran Ecolabels na Turai waɗanda ke ba da garantin ƙarancin tasiri ga muhalli.

Labari mai dangantaka:
Takaddun shaida masu ɗorewa masu ɗorewa waɗanda ya kamata ku sani

Bayar da zamba

Lokacin da kuka gano yaudara, kar a cire shi, ba da rahoto! Kuna iya yin ta ta hanyar sadarwar zamantakewa, a cikin kamfani ɗaya kuma ba shakka a matsayin mabukaci a cikin ɗayan ƙungiyoyin kariyar mabukaci.


Abubuwan da ke cikin labarin suna bin ka'idodinmu na ka'idojin edita. Don yin rahoton kuskure danna a nan.

Kasance na farko don yin sharhi

Bar tsokaci

Your email address ba za a buga.

*

*

  1. Mai alhakin bayanan: Miguel Ángel Gatón
  2. Dalilin bayanan: Gudanar da SPAM, gudanar da sharhi.
  3. Halacci: Yarda da yarda
  4. Sadarwar bayanan: Ba za a sanar da wasu bayanan ga wasu kamfanoni ba sai ta hanyar wajibcin doka.
  5. Ajiye bayanai: Bayanin yanar gizo wanda Occentus Networks (EU) suka dauki nauyi
  6. Hakkoki: A kowane lokaci zaka iyakance, dawo da share bayanan ka.

bool (gaskiya)