Social networks They have been gaining prominence in our personal and work relationships. Not only do they provide us with hours of entertainment, but joining and posting on social media is useful to find work, strengthen professional relationships or get a business off the ground.
Keeping an active profile on social media is one of the best ways to amplify the reach of the content you're creating. However, staying active is not enough. It is also important to know what days and hours each social network presents a higher traffic so that your content has maximum visibility.
Keep in mind…
Do you want to use networks to grow a business and retain new customers? Before posting anything on social networks it is important then that you analyze what is your target audience Because the best days and hours to post on social networks will depend on both the sector to which your brand belongs and your target audience.
You will also have to take into account that each social network has different traffic. Hours in which they present a higher traffic and others in which it is lower. Knowing these "standard hours" of each of them will help you, without a doubt, but you will have to do your own analysis to obtain the best returns.
Good social media strategy it is something that companies pay for. However, we are not always in a position to carry out an audit, nor is it our objective. If you simply want to gain visibility, there are analysis tools that will help you better understand what works for you and what doesn't. Tools that we promise to talk about soon.
The best moment
What are the best times to post on each social network? Although, as we have already analyzed, there are many variables to analyze, we could say that from the outset the following are the best days to hours to publish on Instagram, Twitter and Linkedin, three of the most important social networks for a business.
On Instagram
The new Instagram algorithm reward interactions. That is why it shows those publications that have the most reception, those that generate the most comments and likes, in the first place. Therefore, it will always be a good strategy to respond to comments or encourage users to comment on publications.
So will give preference to new content in different formats (publication in the feed, Stories, Reels, live broadcasts, etc.) and use Instagram statistics to know when your followers connect to publish your content in a timely manner.
Knowing these strategies and always speaking in general, the best time to post on Instagram is the Monday, Tuesday and Friday from 11:00 a.m. to 14:00 p.m. and from 17:00 p.m. to 20:00 p.m. and on Wednesdays between 10:11 a.m. and XNUMX:XNUMX a.m.
On twitter
The Twitter timeline is a combination of algorithmic content and real-time content. Therefore volume and frequency are very important on Twitter. This does not mean that we should bombard our followers with messages, it would be counterproductive, but that committing to a number of daily messages distributed throughout key hours can be convenient.
And what are those key hours? The best days to post on Twitter are business days from 09:00 to 17:00, offering Monday and Wednesday at 12 and 17h peaks in their traffic. In general, business days in the morning are ideal for posting.
On Linkedin
Linkedin is a work social network with a B2B target audience, Business to Business. It is logical to think, therefore, that the best time to post on LinkedIn will be the business days. And you would not be wrong thinking like that but there are small nuances that you should know.
Tuesday, Wednesday and Thursday from 09:00 am to 14:00 pm seems to be the best time to post on this social network. On Fridays the hours are shorter between 11 am and 12 pm and on Sundays the social network sleeps.
Now you have more clear when it is better to publish on social networks to gain visibility?